Just after the Superbowl (where people got upset about multiple languages in an advert o.o; ) I saw there were some articles talking about how a South African ad was better than any of them. I haven't actually seen any other of the Superbowl ads but I did watch the SA one and it would be tough to get better. Here's one of the most inspiring and heartwarming ads ever.
I dunno why alcohols always have the best ads. And just so you don't think it's a once-off. Here's some other great SA TV.